A Framework for Priority Contact of Non Respondents
نویسنده
چکیده
Businesses which have not replied to a mail survey are generally subject to intensive follow up (IFU), by telephone or other means, to obtain a response. As this contact is expensive, strategies may be used to determine which businesses are given priority for contact. This paper presents a theoretical framework for developing and assessing priority IFU procedures. The situation is described by a set of respondents to the initial mail survey, models for the probability of response with and without IFU for the set of non respondents (ie the remainder of the sample) at a particular point in time, and models for the reported and imputed values for this set of non respondents. A score function is derived which, for a fixed number of contacts, maximises the expected improvement in accuracy. The framework is then modified for practical implementation, and a case study presented on its application to the ABS Survey of Employment and Earnings. The views expressed in this paper are those of the author and do not necessarily reflect those of the Australian Bureau of Statistics.
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